Amazon European Marketplace Battery EPR Registration Countdown: Products will be forcibly removed from the shelves if the registration number is not uploaded by April 30th

 Amazon European Marketplace Battery EPR Registration Countdown: Products will be forcibly removed from the shelves if the registration number is not uploaded by April 30th

In April 2026, multiple Amazon European sites (Germany, France, Italy, Spain, etc.) successively issued notices stating that all sellers selling products containing batteries must complete the battery EPR (Extended Producer Responsibility) registration before the specified date and upload the registration number to the Amazon seller backend. Failure to complete the registration within the deadline will result in the mandatory removal of the relevant ASINs.

Many sellers have only a rudimentary understanding of EPR requirements. Some believe that "registering once is permanently valid", while others confuse "packaging EPR" with "battery EPR". Still, others have their registrations rejected by the platform due to incorrect registration number formats. This article will systematically outline the scope of application, registration requirements, operational procedures, time nodes, and common pitfalls of battery EPR, to assist sellers in achieving compliance before the deadline.

1. What is Battery EPR? Which products need to be registered?

EPR stands for Extended Producer Responsibility, which requires producers to bear financial and organizational responsibilities for the recycling and disposal of products after they are discarded. Battery EPR specifically targets batteries and products containing batteries.

Scope of application: All disposable batteries, rechargeable batteries, button batteries, storage batteries sold in the EU, as well as electronic and electrical products containing the aforementioned batteries (such as mobile phones, computers, toys, power tools, lighting fixtures, etc.).

In simple terms, as long as your product contains a battery and is sold in Europe, you need to consider the battery EPR.

II. Registration requirements and time nodes of various countries

Germany (the strictest, with the earliest enforcement)

· Registration authority: Stiftung EAR (German Used Battery Registration Foundation)

· Registration process: Registration is required on the EAR official website to obtain a WEEE-Reg.-Nr. (battery registration number is shared with the WEEE system but belongs to a different category)

Upload requirements: The registration number must be uploaded to the "Compliance Control Panel" in the Amazon Seller Central

· Time node: Amazon has postponed multiple times, with April 30, 2026, being the final deadline. Battery product links that fail to submit their registration numbers by this deadline will have their sales suspended

France

· Registration agency: environmental protection organizations (such as Screlec) commissioned by ADEME (Agence pour l'Energie, l'Efficacité et le Développement Écologique)

· Registration process: Complete registration through the French EPR unified portal or authorized representative to obtain a unique identification number

· Time node: Amazon requires uploads to be made by the end of April 2026, subject to specific instructions provided in the seller's backend

Italy, Spain, Poland and other countries

· Some countries can utilize Amazon's WePay service for withholding and remitting payments, eliminating the need for sellers to register themselves

· It is necessary to confirm in the seller's backend whether the withholding service has been activated

III. Complete process of battery EPR registration

The first step is to confirm whether the product needs to be registered. Log in to the Amazon Seller Central and check the "Compliance Control Panel". If there is a reminder related to battery EPR, it needs to be addressed.

Step 2: Determine the country of registration. Germany and France must register on their own; for other countries, first check the coverage of Amazon WePay.

Step 3: Prepare the registration materials. Generally, the following are required: business license (English translation), contact information, estimated annual sales volume, battery type, and weight.

Step 4: Submit the application through an authorized representative or directly to the official authority. The registration process for EAR in Germany takes approximately 4-8 weeks, while in France, it takes about 2-4 weeks.

Step 5: After obtaining the registration number, upload it to the Amazon seller's backend.

Step 6: Declare and pay the recycling fee on time. EPR is not a one-time fee; instead, the recycling fee needs to be declared and paid annually based on the actual sales volume.

IV. Reference for Fees and Duration

Country Registration fee (first year) Annual fee/restoration fee Registration period

Germany: 2000-4000 yuan, ranging from several hundred to several thousand yuan based on sales volume, 4-8 weeks

France: 1500-3000 yuan, fluctuating based on sales volume, 2-4 weeks

Note: The registration process in Germany takes a long time. As it is now nearing mid-April, if you have not registered yet, you need to immediately activate the expedited service.

5. The most common pitfalls

Pitfall 1: Mistakenly believing that "registering once is permanent"

EPR requires annual declaration of sales volume and payment of recycling fees. If the declaration is forgotten, the registration number may be cancelled.

Pitfall 2: Confusing packaging EPR with battery EPR

The German packaging EPR is VerpackG, and the battery EPR is BattG. These two systems are not interchangeable. If only the packaging EPR is registered, the battery product will still be in violation.

Pitfall 3: Incorrect registration number format

The format for the German battery registration number is "WEEE-Reg.-Nr. DE xxxxxxxx". When uploading, it is necessary to strictly follow the format required by Amazon, as any additional spaces or symbols will result in rejection.

Pitfall 4: Registration number not uploaded in a timely manner

Some sellers forget to upload the registration number to the Amazon backend after obtaining it, and the system cannot detect the compliance information, which will also result in product delisting.

VI. My suggestions

Suggestion 1: Immediately proceed with the German EPR registration. The registration process in Germany takes 4-8 weeks. It is already mid-April, and if the registration has not been completed, the expedited channel needs to be activated immediately, otherwise it is likely that the April 30th deadline will not be met.

Suggestion 2: Countries such as France and Italy can utilize WePay for direct deduction. Log in to the seller's backend and check if WePay service coverage is available. If so, you can save the trouble of registering on your own.

Suggestion 3: Don't forget to make annual declarations after registration. It is recommended to set an annual reminder on your calendar and complete the declaration and payment at a fixed time each year.